Google
is now a tool that over exceed the definition of
"strategy". The difference between being
or not being positioned in Google, means to make
things easy or putting it up or complicate the commercialisation
of any of the services or products.
Therefore, the positioning in Google is vital, being
able to be done in a natural manner or by paying
through clicks or "sponsored links."
The sponsored links are advisable
for specific campaigns, done under the control of
a budget. A good campaign, could be so expensive
as a campaign in other media, although with an advantage:
the relative effectiveness.
Instead, the natural positioning, is desirable,
because in the medium and long term the result is
more efficient, effective and profitable. In the
same way, the entire Web turns to be a tool for
information and business.
SinergiaSistem advices you
in the positioning in Google: not only on the natural
positioning, as the positioning via a "sponsored
links".
We are managing significant
studies, that will inform in the future the impact
of companies whose Websites has been positioned.
We can anticipate, however,
after handling more than 300 company accounts of
different sizes, distributions and industry segments,
that the positioning considerably increases the
commercial contacts, so, depending on the kind of
the company's industry, it is really evident the
businesses increase.
The evident advantages
of the Web positioning:
The companies are valued as
leaders of their segment;
The business field gets bigger (as global or placed
according to the strategy);
Commercial contacts and sales generated from Internet
increase
Prices decreased by new contacts (compared with
other public media)
Comparing of the Google public
process v/s other media.
| MEDIO |
GOOGLE |
diarios |
revistas |
tv |
radios |
amarillas
|
|
Forma
de contacto
|
segmenta
|
masivo
|
masivo
|
masivo |
masivo |
segmenta |
| Tipo de
usuario |
Activo |
pasivo |
pasivo |
pasivo |
pasivo |
Activo |
| Correción
de campañas |
diario * |
mensual |
mensual |
- |
mensual |
anual |
fuente: Sinergiasistem.cl
* si se ocupa "enlaces patrocinados"
