SEO. corresponds to the abbreviation in English of Search Engine Optimization, which means in Spanish, optimización para motores de búsqueda.

The SEO. techniques or in other words optimization, correspond to consensus techniques about how a Web should be presented to insert the search engines, but also about how it should be presented to the users through usability standards.

The classic positioning or natural positioning of search engines (without paying for advertising), is the deliberate work done in order to listen the website in the first result options of the search engines.

So, the Classic positioning or SEO, consists, among many other techniques and actions, the following:

-- Work about the definition of the domain name, folders and filenames
-- Work about meta tags or robot reading files
-- Coordinated work about the subjects and meta tags in relation to the self content of the Website.
-- Efficient use of the usability standards, trying to capture the visitor in order to stay and use the website. With the pre established goals.
-- Work about the popularity, pagerank or links aimed at the website.

It is very important to proceed with the manual registering on the search engines, but mainly in the directories. The reasons come to be very simple: many search engines don't index by the use of automatic systems.

The Classic positioning or SEO, unlike of the sponsored links, work on the website, in all of its extension as a business or work tool. Then, the robots will be guided by the content of the website, and not that much by the instructions that are done in the definition of the keywords on the sponsored or payment links.

The advantages of the sponsored links are the control of the budget (the user defines his maximum budget) and by the efficient work done in a short time. A campaign even can start today.

The Classic positioning or SEO takes a few weeks to get measurable results, but at the medium and long term, it comes out to be much more economic.